Alexis Kerschner Tappan, President
President of AKT Communications, Alexis Kerschner Tappan, says her love for marketing lies in helping others tell their stories. Alexis’ own story began as a child in Maryland who had lofty dreams of being a grocery store cashier. It was only when she landed a job at the Daily Lobo at the University of New Mexico that she realized her true passion.
With a degree in Journalism and Mass Communications and more than 16 years of marketing communications experience, Alexis crafts compelling social media messaging and develops strong, trusting relationships with the news media. As the Vice President of Public Relations at Rick Johnson & Company Advertising, she worked with a variety of statewide clients including the City of Roswell, the Albuquerque Tricentennial Celebration, and Central New Mexico Community College, among others. As Director of Marketing and Special Assistant to the President at Central New Mexico Community College, Alexis cultivated a keen understanding of the opportunities and challenges of marketing communications both inside and outside of large organizations, as well as the vital roles they and governmental entities play in Albuquerque.
When Alexis isn’t helping brands articulate their stories, she’s filling up her own chapters with things like baking with her son, cozying up with a good science fiction novel, raising city-dwelling chickens and insisting on going through the self-checkout line at the grocery store.
Why do you need AKT?
“Every calculation based on experience elsewhere fails in New Mexico.”
~Lew Wallace, Territorial Governor of New Mexico, author of “Ben-Hur”