The line between marketing, communications and media relations have blurred. AKT helps organizations navigate those lines through marketing consultation, media relations, writing, research and assisting organizations in identifying appropriate internal or external resources needed for projects and initiative.
Many times, large organization need assistance with large-scale communication projects, communication audits, crisis communications, media relations and communications counsel. AKT can function as either a temporary communications team member or as a strategic advisor.
AKT assists organizations in comprehensive community relations campaigns including strategic planning, events, media relations and community connection/support recommendations.
Social media has become a vital part of the marketing and communications mix. But the two-way nature of social communications comes with some risk. AKT works with organizations and teams to develop effective social media strategies that both meet business goals and reassure leadership.